This is my favorite part of the Niche Site Challenge. Creating and setting up the niche site. I can easily outsource this part, but why pay for something when you can do it in less than 20 minutes.
Now I know that there are tons of info and ways on how to do this part. However, as I said before, I’m going to show you how I do it. I’m also going to show you all the tools and resources I use. If you know or have any tools, tips, and resources, you’re more than welcome to share them with us. We’ll greatly appreciate it.
Domain I choose and why I choose it
After doing some heavy searching, I’ve decided to go with the domain DominoTableSite.com. A few good reasons why and I’ll share them with you here today.
First, I really wanted to have the word “Domino Table” in it, for obvious reasons right, lol. It’s keyword rich. Would have loved to get the domain dominotable.com, but it’s not available. There were a few domains that I struggled to choose from. I didn’t want to just get any domain with the keyword. I really wanted one that will make sense to the visitor.
Here’s the domains I had to choose from:
- howtobuildadominotable.com: I actually bought this one but, it’s to damn long and I didn’t want it to be just about building dominio tables.
- dominoetable.com: Almost went with this one, but after doing some extensive research, I found that the word “domino table” gets searched more than “dominoe table”. I think it’s because of the “E” at the end.
- thedominotable.com: Just hated having the word “the” at the beginning.
- dominotabletips.com: Good keyword density, but not to crazy for “tips” in it.
- dominotablesite.com: I like this one cause when someone searches the plural word domino tables, it will show up in the search engines (dominotablesite.com), pretty slick huh, lol. Also that term gets a good amount of searches. So this domain will serve sort of a double purpose for me. so I rolled with it and bought it.
Blog and theme set up
Ok so I’m doing my niche site on a worpress blog. Why? Cause it’s all I know, lol. Plus it’s easy to use, easy to set up, there are tons of plugins and tools to use to make your site more powerful, and anyone can use it.
Two themes to choose from
I’ve always used Genesis from StudioPress, this very blog you are on is built on genesis. I’ve always wanted to try Thesis themes. Many people use them and I’ve heard good stuff about them. I purchased it, and let me tell ya, I did not like what I found.
Here’s the thing. I wanted a theme that I can easily install and quickly set up. I wanted one that was somewhat ready made for you. With thesis I had to do a lot of extra coding, (which I didn’t know how) just to get it the way I wanted it and to look like.
With Genesis I had a ton of theme templates to choose from, which made it a hell of a lot easier. I can easily install it and get to working on the important stuff like, content, seo, and other goodies.
In case you’re wondering, I went with a theme called Prose Child Theme. I wanted something with easy navigation, easy to read, and most important, easy for me to work on. Didn’t want to spend a lot of time figuring stuff out. Plus it looks awesome.
This is just a sample of how the site will look like.
Before You Do Anything
The very first thing you need to do, before you do anything else is configure the permalink. You want to have your links looking pretty. For example. If you dont do this you’ll end up with a link that looks like this (www.joeykissimmee.com/?p=18967), this looks horrible and it won’t give you SEO juice.
What you want is to have a link like this (www.joeykissimmee.com/keyword-research.php), this will give you very good SEO juice.
This is very simple to configure. Go to the settings tab and click on permalink.
Then copy and paste this ( /%postname%.php ) into the correct field.
Thanks to my peeps here I learned that you should take out the .php at the end. So make SURE you copy and paste this ==> /%postname%/ <== instead of the one above.
This is why I love doing this. You never stop learning. I love it ;-) Thank you guys…
Plugins I use
Every time I create a blog, I use the same set up plugins. These are important because not only does it automates a lot of the stuff that I would normally have to do manually, but it helps your blog perform better and a lot smoother.
note: You must unzip this folder to get the set of plugs I use. Only unzip this folder. Once unzipped, inside you’ll find my set of plugins I use. DO NOT UNZIP those plugins. Just upload them as they are straight from your wordpress back office.
Now I really don’t wanna spend to much time on the install process cause it’s really easy to do and it will take a lot of space here. All you gotta do is go to your wordpress back office. Click on plugins tab, click add new, click upload, search for the plugin folder I gave you, upload each plugin one by one, once your done uploading all of them, activate each of them individually.
Here’s the list of Plugs I use:
- Google XML Sitemaps: This is the very first plug I activate. It creates a certain page or file on your site. When Google spider bots crawl your site, they go through this file to find content on your site and indexes them in google. Once you activate this plugin, you don’t need to do anything else. The plug works on its own.
These plugins require some configuration.
- All in One SEO Pack: This is a very important plug to have. It gives you that extra oomph of SEO Juice. Without it, you’re basically running blind. Below are the settings I use. Feel free to set yours up the same way.
Top part of the All in one SEO
- Google Analytics Dashboard: Helps you keep track of your analytics right from your wordpress backoffice.
- Robots Meta: This plugin allows you to add all the appropriate robots meta tags to your pages and feeds, disable unused archives and nofollow unnecessary links. Below are the settings I use. Feel free to set yours up the same way.
- Max Banner Ads: Easily rotate banners and ads in almost anywhere in your wordpress blog without editing the theme.
- MaxBlogPress Ping Optimizer: Saves your wordpress blog from getting tagged as ping spammer by installing this plugin.
- Page Link Manager: Some times you create pages that you don’t want seen on the home page. This allows you to choose which pages appear in the site navigation.
- W3 Total Cache: This is a must have plugin. It improves the speed and user experience of your site. Very important especially when your traffic starts to pick up.
- Advertisement Management: If you’re going to monetize your site with Adsense, then you’ll want to activate this one.
These are the first plugins I activate. As the site grows and the more traffic it gets, we’ll add other plugs to help monetize it better and more efficiently. For now this is all we need.
As I mentioned before, I will be creating all the content my self. I’ll be using both video and written content.
If you are not comfortable or are not familiar with the niche you created, you can simply outsource this part. There’s a podcast episode I did with a great friend of mine that covers outsourcing and what projects you should outsource. You can listen to it here <==
As far as coming up with content ideas, I’m going to use the same keywords I chose to target. That’s a great way to find content to write about. Take the exact keywords and create a list of possible questions, solutions, and maybe even how to tutorials.
Another thing I like to do is actually actually spy on the competition. You will usually find people asking questions in the comments section. Or you can enter the question in google search and you’ll get a list of yahoo answers and other goodies.
I’ll cover more on that in the next post which I’ll be going through my content strategy.
Anyway, this post has gone quite bit long so I guess I’ll finish up now.
These is how I set up my blogs and all the plugins I use. There are a few more plugs to use for monetizing and optimizing for maximum results. But we will get to that part when the time comes. You really don’t need them now and will only be getting in the way.
Thanks a ton, I hope you enjoyed this one. Also a big thanks to all the folks who have joined me on this journey. I’m having a blast and hope you are too. Let’s just keep moving forward. Together we’ll see results ;-)
C-ya on the next …
Any Plug Recommendations Are Welcome:
If you have any favorites or some good plugins you’ve used before, don’t hesitate to post them in the comments section below. I would greatly appreciate it and I’m sure everyone else will too.