Adsense Benefits Everybody
March 21, 2010 by Allen Webb
Filed under Affiliate Marketing
There were lots of doubters when Google announced the creation of the AdSense program, people who said it would be a failure and could never generate any significant revenue. Today none of those doubters can be found anywhere as Adsense now generates more than One BILLION dollars for Google every twelve months! Adsense, no matter how you look at it, is one of the most successful ventures on or off the internet. Those doubters should have realized that Google must have analyzed every detail of how Adsense would work before they would make the kind of massive investment needed to create the system in the first place.
But Adsense isn’t a success because it is profitable for Google. Adsense is a success because it is profitable for all three of the types of participants who use the system. The first group of participants is the people who advertise via AdWords in the hope their sales will increase. Second are individual website owners who have realized that they can earn money by displaying ads on their websites. And, finally, the third group is the millions of people who spend time on the internet moving from website to website.
Consider the situation from the first group, the people with a product or service to sell. The normal thing to do is to build a website and try to capture visitors that have searched for a handful of research words relevant to the product. The issue with this is that it only targets the individuals who are already searching for the seller’s item! And, unless they have done a very good job at getting their own web site to the top of the search rankings for that item type, people almost need to be looking for the product by its exact name to ever find the website! The seller’s web site is hopelessly narrow in its scope and the seller does not have the time or cash to create more sites to capture a bigger portion of the potential visitors.
Very few sellers have the resources to create websites to capture more than a handful of search keywords. Googles Adwords system allows these sellers to create a list of ALL the search keywords they would like to attract traffic for, make small, concise ads for them and then pay Google only when someone actually clicks on one of these ads to come to their website! The more popular the keyword is, the more it will cost the seller for those clicks, but the seller can set a daily budget and change it at any time. This is a huge expansion of the seller’s marketing effectiveness on the internet and allows the Adwords buyer to literally “buy” traffic to their website!
The seller also can choose whether to display their ads only in the Google search results page, or also on something called the “Content Network”. By using the content network, the small ads the seller has created will appear on websites that have content related to what their ad is about! Many sellers have figured out that this generates additional streams of traffic to their websites. The content network allows sellers to attract internet surfers who were not searching for or even thinking about their product. It is much like using a brightly colored box to attract the attention of shoppers walking down the aisles of the local grocery store. Once a seller taps into this huge additional source of traffic, their sales expand dramatically!
This brings us to the second team, the Adsense publishers who really make up the Content Network. These people are individual web site owners who’ve realized that, by agreeing to display Google advertisements, they are able to create additional income from clicks on those advertisements. The more web traffic their site has, the more clicks there should be. Adsense publishers have found that a few low traffic sites can create a few dollars a month in Adsense revenue, while other more popular websites can easily generate hundreds of dollars a month.
It did not take people long to figure out that they could specialize in the creation of these Adsense websites and potentially make a lot of cash! However this motivation is the real genius of the Adsense system! Instead of sellers having to work alone to increase their own sales, they now have thousands of Adsense publishers searching for every way possible to create clicks to get potential buyers to their websites! It would be impossible for these sellers, Google or any other single organization to duplicate the drive, creativity and imagination behind this effort to increase clicks!
The third group, the web surfer, is more and more the beneficiary of all this activity. There was a time when web surfing could be frustrating because many of the sites in the search results just contained a bunch of Adsense ads and nothing else. But Google has become very effective at weeding out these sites and, today, a site has to have good, relevant information on what is being searched for to remain at the top of the search results for a given keyword. There are still many sites built to display Adsense ads, but the successful ones also provide good information to the visitor.
So all three of the groups involved benefit from the Adsense system: the Adwords buyer with a item or service to sell, the Adsense publisher who profits from sending visitors to the seller’s website and, maybe most of all, the web surfer whose time on the internet is more enjoyable and productive than ever. This system that some thought would never perform will only get larger in the future and that will be to the advantage of all of us!
After specializing in websites on weight control, fitness and internet marketing for over a year, Tracy Stackman has departed from his normal topics and created www.allcladsautepan.com, a site that reviews and lists the best All Clad Saute Pan.
